The conflict in Ukraine has led to the displacement of many residents, including the staff of design firm O0 and internet-connected laser-toy maker Petcube. Despite the challenges, the co-founders of both companies, Andrey Klen and Alex Neskin, successfully relocated more than half of their 50 employees and continued to pay them full salaries. To support the Ukrainian economy, the two companies created the Spend With Ukraine campaign, featuring over 100 Ukrainian brands offering various products and services. The campaign was launched with a YouTube video and promoted on various platforms to raise awareness about the importance of supporting small businesses in Ukraine. Klen and Neskin believe that supporting the economy is crucial in winning the war and that the effort to help the economy can provide a mental health boost for the affected population.