Leading experts in email marketing will be coming together for the Masters of Email Marketing webinar, set to take place on March 22, 2023. The event promises to be the largest and most comprehensive yet, with ten speakers set to share their insights on various aspects of email marketing in an eight-hour program.
The webinar will be led by Erkki Markus and Tanel Rand, CEO and Marketing Director respectively of Smaily, who will reveal the secrets to email marketing success in 2023 and beyond. They will focus on hyper-personalization, micro-segmentation, AI in email marketing, and interactivity, among other topics.
Chris Byrne, founder of the email marketing and survey platform Sensorpro, will provide tools for evaluating subject lines and crafting compelling copy, in addition to sharing insights on the often-overlooked but critical aspect of inboxing, showcasing your logo in Gmail. He will also discuss how authentication can help avoid the junk folder and guide attendees through the setup.
Adeola Sole, Email marketing consultant and VP of customer success at Email Expert, will focus on the foundations of a good email, design, landing page optimization, and metrics to track.
Copywriter Ben Milsom will lead a masterclass workshop on writing a DIC sales email, from start to finish, to increase eCommerce brands’ revenue with email sequences.
Jeanne Jennings, Founder and CEO of Email Optimization Shop, will provide a structure for identifying and prioritizing automation opportunities for your organization, tips for defining and presenting your key CTAs, and the formula for building benefit-oriented message maps for your automation campaigns.
Deliverability specialist Yanna-Torry Aspraki from EmailConsul will discuss the importance of monitoring deliverability and sender reputation, offering tips and tools to troubleshoot these areas without breaking your budget.
Christian Nørbjerg Enger, an email marketing specialist and founder of one of the leading email marketing agencies in Denmark, will discuss the importance of segmentation and offer tools for evaluating data collection and its use.
Marketing automation consultant Nontas Karavias will speak about how to build an email marketing strategy, how to think about list management and segmentation, and how to use automation for success.
Sales Developer Andriy Vovchak from PRNEWS.IO will teach attendees how to get the media’s attention professionally through email pitching.
Participants are encouraged to ask experts any questions about email marketing they may have, ensuring an interactive and informative event.
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